低应变反射波法在PHC管桩完整性检测中的应用分析

根据低应变反射波法检测高强度预应力混凝土管桩(PHC)桩身完整性的原理,通过具体工程实例对低应变反射波检测PHC管桩有关问题进行了分析探讨。     

基于小波变换的图像处理综述

小波分析主要广泛应用在科学研究和工程技术中。虽然在现阶段的小波理论相对成熟,近些年关于小波理论的应用和研究也在不断的发展和更新。小波变化在图像处理领域中的应用也囊括图像与处理的所有方面。本文通过介绍小波变换的起源,将小波应用在图像处理中的压缩、还原图像、边缘检测和图像分割,宏观剖析小波的研究现状历史、发展动向及优势。     

Online brand community within the integrated marketing communication system: When chocolate becomes seductive like a person

This study proposes brand communities as an effective tool within the integrated marketing communication (IMC) system. The paper utilizes the Brand Concept Map quali-quantitative technique in order to represent and compare mental association texture within one group of non-members of a brand community versus one group of people engaged in the same community. Brand stimulus is Nutella (chocolate cream) which boasts a crowded and lively online brand community: Nutellaville. Results show that brand community is effective in terms of contribution, commonality, and complementarity within the IMC system. In particular, Nutella brand image within the online community participants is composed of some mental associations overlapping other communication tools (commonality), and by new mental associations (complementarity) referred to the brand image dimension named ‘brand as person’ (seductive, popular, reassuring); second, this anthropomorphism effect solves the issue of sense of guilt excited by chocolate (contribution).     

A two-stage approach to defining an affected community based on the directly affected population and the sense of community

Studies have demonstrated the inadequacy of relying on existing administrative boundaries or simple proximity to define an affected community. The proposal and siting of hazardous facilities can have a range of impacts upon people across wide areas, with some more affected than others as a result of living with the physical impacts of construction or the fear associated with perceived risk. We term those most affected the directly affected population and propose a two-stage model for identifying an affected community which places those most affected at the centre of the definition. The second stage is to identify the relationships those most affected have with the wider elements of the sense of community to discover the existing community or communities which are affected. Illustrated by the siting of a low-level radioactive waste disposal facility at Dounrey in the north of Scotland, we show that elements of the lived community experience may have very different shapes, extents and conflicting interests which pose challenges for their incorporation into a siting process. The two-stage model presented in this paper, by placing those most directly affected at the centre and working from there out into the existing communities, identifies issues early in any siting process to improve their incorporation and amelioration.     

计算机技术在建筑材料检测中的应用研究

计算机的智能化、科学化与高效化特点,使其在现代建筑材料检测中得到了广泛的应用。本文对计算机技术的应用意义进行了介绍,同时探讨了计算机技术在建筑材料检测各个环节的应用,最后对计算机技术应用于建筑材料检测时的系统组成进行了分析。     

浅谈房地产公司战略采购材料部品送认封管理

通过材料部品样品送样、认样、封样的全过程管理,实现材料部品的收集、分类、整理、入库、出库的过程跟踪控制,明确职责划分实施全过程可追溯的有效资源管理模式。     

高校公寓社区化管理背景下大学生思想政治教育路径研究——基于无锡科技职业学院的调查与分析

高校公寓不仅是学生休息生活的地方,更是学生交流思想、实行自我教育、自我管理和自我服务的重要场所。因此,对高校公寓社区化管理背景下的大学生思想政治教育途径研究就显得尤为重要。通过对无锡科技职业学院学生的调查,掌握学生对公寓社区的认知情况,分析学生对公寓社区大学生思想政治教育的一些意见,并提出了进一步加强和改进公寓社区化管理下的大学生思想政治教育的途径。     

网络社区环境下企业营销分析

网络社区环境下企业营销存在的问题是暴力营销帖、营销信息遭质疑、即时沟通有待提高。为有效解决这些问题,企业应实施话题营销策略,提高企业的社区关注度,增加用户对企业的认知度;通过意见领袖评价企业产品的质量特性以及不同产品间的优缺点,对用户消费行为发挥导向作用;配备专门的社区营销人员,及时对社区舆论进行引导,传播产品信息,引导用户的消费观;企业应借助或建立恰当的广告平台,在不同的社区内投放不同的广告,创建新型的广告模式,从而有效提升企业营销效果。     

Fostering rural and agricultural tourism: exploring the potential of geocaching

Geocaching is a modern-day version of “hide and seek” where participants use geographical longitude and latitude coordinates to locate a “geocache” using a GPS device or mobile app. An agriculturally focused geocache program could foster tourism, interest and educational opportunities about rural and agricultural areas, and could facilitate additional patronage of businesses that operate in these areas. As a prerequisite to such a program, however, organizations must commit to establishing and maintaining a geocache. This study explores the perceived benefits and constraints to an organization's participation in a rural or agriculturally focused geocache program. A case example of an agriculturally focused geocaching program, AgCache, is used as a starting point. In-depth interviews of program Founders and current participants explored the program's background and goals, and experiences of participating sites. Complimenting this, a survey collected information from potential host sites, and probit model analyses were used to assess influences on an organization's interest in hosting a geocache. While many organizations indicated that they would be interested in such a program, several indicated (addressable) concerns. Characteristics of the organization and respondent were found to significantly influence their interest. Findings are instructive for targeting and recruiting organizations into an agricultural or rural geocaching program.     

How virtual brand community traces may increase fan engagement in brand pages

Brand pages in social media are a great way to foster consumer gathering around a brand, but it can be challenging to keep fans engaged and coming back to see updated content. Brands with millions of fans on Facebook have seen organic reach fall below 2% of their base. In this article, we describe how the creation of virtual brand communities can help brand managers increase fan engagement. We suggest the steps, conditions, advantages, and limitations involved in nurturing a brand page as an online social gathering that assumes some of the characteristics of a virtual brand community. The results of our study show that a brand page can have some of the characteristics of a virtual brand community—topical information exchange, identity communication, and establishment and internalization of cultural norms. We also show the importance of having celebrities among fans in order to foster social interactions and legitimate social practices on brand pages.